If you’re an entrepreneur who’s just starting out, chances are you sometimes feel overwhelmed with all of the costs that go into starting a business and promoting your personal brand. It can be really challenging to distinguish a smart investment that’ll lead to more money down the road from an investment that’s just a waste of your already limited funds. But certain investments can make all the difference!

We’ve narrowed it down to just three core investments every entrepreneur can (and should!) make in their personal brand.

Website

In today’s world, your website is essentially your storefront. It’s what sets the tone for your entire personal brand. It’s usually the first exposure potential clients EVER get of who you are and what you can offer them. And with tools like Wix and Squarespace, you can get a gorgeous, professional-looking website for an affordable price, even if you’re not especially tech-savvy.

Logo

Your logo is the soul of your brand. It should be beautiful, memorable, and thoughtful. Again, getting a unique, professional-level logo doesn’t have to break the bank — hiring a freelancer can be a very economical way to go. But definitely look for an expert. After all, your logo will be all over your email newsletters, your social media, your website, your business cards, your merch, and beyond.

Personal Brand Photos

Your personal brand/lifestyle photos are what bring your brand to life. They make your entire personal brand more human and relatable. They allow your potential clients to “meet” the absolute best version of yourself. A great personal brand photographer will help you come across as likable, trustworthy, and professional after just a glance. (It’s also a great way to build up content for social media platforms and blog posts!) Most photographers offer various packages to fit any budget.

These three investments are crucial to help you solidify your personal brand and achieve success in your business. Investing in a great website, a unique logo, and professional personal brand photography will always be worth it.