Personal branding goes so far beyond your website design, the fonts you choose, and your logo. It’s all about the story you want to communicate to the public. It’s about what you have to offer to your clients — the skills, qualities, and experience you have that set you apart from the rest. So many different elements go into building your personal brand, but the photos you use to tell your story are especially powerful. Here’s why personal brand photography is so important for you and your business.

It helps you connect with your audience.

Brand/lifestyle photography shows potential clients who you really are. It allows them to connect with you beyond just a name or a faceless website. And people are way more likely to buy a product, book a seminar, or comment on a post that comes from someone they feel like they genuinely know and have a relationship with. Professional personal brand photography can help you immediately build trust with your audience.

A picture’s worth a thousand words.

Don’t underestimate the power of a great photo. Let’s imagine you’ve decided you’re not going to eat any dessert tonight — when all of a sudden, you’re scrolling through your feed and you see a photo of a deliciously moist, fluffy, decadent chocolate cake with a perfect swirl of vanilla icing on top. That alone can have the power to change your mind and rush out to the bakery! In the same way, great brand photos can have a powerful impact. If your audience likes what they see, they’ll be much more likely to hire you or buy your products.

It tells the story of your brand.

Studies have shown that people make judgments about a website’s quality in just 1.5 seconds. This means you’ve really got to make that first impression count! Great personal brand/lifestyle photos tell the story of your brand in an instant. They attract attention, help people visually see what makes you and your business so unique, and increase conversion.

No matter where you’re currently at in your business, great personal brand/lifestyle photos will give you the power to get to where you want to be. They’ll help you build trust with your audience, change hearts and minds, and communicate your story in a more effective way. And that’s what makes personal brand photography so important.