What is lifestyle marketing?

What is lifestyle marketing?

Lifestyle marketing is a business development technique that connects to an audience in a authentic, personable and relatable way.

6 Tips to Prepare for a Personal Branding Photoshoot

6 Tips to Prepare for a Personal Branding Photoshoot

Before your potential client ever picks up the phone or slides into your DM’s, they’ve done a bit of digital sleuthing! Who is this person? Can they help me? Does this person care about the same things I care about? Can this person get me what I want? Personal...

How to Prep Your Home for Real Estate Photography

How to Prep Your Home for Real Estate Photography

After two and a half years of doing real estate photography full time, I've seen it all! From the messy home, house full of kids and pets, staged homes, empty homes and much more. Often times when I arrive at a home the questions asked are, does this look okay? should...