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Core Values Exercise

Lifestyle Marketing is largely based on connecting what you care about most, with what your audience cares about.

So, you’re goofy, energetic, and a whole lot of ‘get stuff done.’

Chances are the clients you work with LOVE that about you!

Core values are what makes you, YOU.

By clearly defining the qualities that matter the most, you are sending out a signal on your socials ‘I think we’d enjoy hanging out and doing business together.’

What is lifestyle marketing?

What is lifestyle marketing?

We go through life interacting with brands... and who we choose to work with is a marker of who we are as individuals. That guy who's devoted to the coffee shop down the street. Working with the women business owner who runs her own CPA firm because you also know her...

6 Tips to Prepare for a Personal Branding Photoshoot

6 Tips to Prepare for a Personal Branding Photoshoot

Before your potential client ever picks up the phone or slides into your DM鈥檚, they鈥檝e done a bit of digital sleuthing! Who is this person? Can they help me? Does this person care about the same things I care about? Can this person get me what I want? Personal...