Good personal brand photos can transform your entire business. They have the power to make your intended audience connect with you on a deeper level, trust your expertise, and want to support you with their business. So how can you make sure the photos you get from your personal brand photoshoot are the best they can possibly be? What exactly is it that makes a personal brand photo great? Overall, it comes down to three things.

Great personal brand/lifestyle photos are branded.

Great personal brand photos are completely branding, from composition to color schemes to wardrobe choices. They capture your unique personality. They’re filled with thoughtful details such as props and intentional accent colors. They’re a visual representation of who you are as a person and what you offer to potential clients.

They’re high-quality.

Great personal brand photos are a work of art. They’re well thought out, with a concrete story behind them. And they’re taken by a professional photographer who knows how to bring that story to life and make the subject look their best.

They have a purpose.

The best personal brand photos are taken with a specific purpose in mind. They’re deeply connected to your business’s goals, whether you’re looking to rebrand your business, launch your business, or introduce a new product. You know where you’ll use them online and how they’ll support your marketing efforts. Every photo is taken with those intentions in mind, leading to a really cohesive and impactful result.

Now that you know some of the things that make a good personal branding photo, it’s up to you to do your homework and decide how your photos will fit into your brand and express your individuality. Find a photographer you can trust, one with experience in personal brand photography and storytelling. Think about exactly how you want these photos to move your business forward. As long as you do those things, your personal brand photo session will be a success.